Our Team
Ericka Rogers, founder of Houseof71, is a marketing leader with over 20 years of experience driving growth for both emerging and Fortune 50 brands. A results-driven marketer, Ericka excels in brand building, integrated marketing and campaign strategy, demand generation, and digital transformation. Her unique blend of creativity, business acumen, and technical expertise enables her to craft impactful, audience-focused strategies that drive profitable growth while elevating brands and enhancing customer experiences. With deep expertise in managing and optimizing large-scale e-commerce and digital channels, Ericka has successfully overseen P&Ls of up to $650M. Based in Austin, Texas.
Brad Vetter joined Houseof71 as a partner in 2024, bringing over 15 years of experience in building high-performance teams and managing $150M P&Ls across Europe and the Americas. Specializing in eCommerce for both DTC and marketplaces, Brad has led fully integrated marketing strategies—spanning performance, SEO, CRM, and campaigns—with a focus on customer-centric results. With a technical background and private equity experience, Brad excels at optimizing marketing and eCommerce operations through data-driven insights. He holds an MBA from UC Berkeley and splits his time between Austin and Berlin.
NIALL CULLEN, SEO LEAD
NIALL CULLEN, SEO LEAD
NIALL CULLEN, SEO LEAD
With over 7 years of SEO experience, Niall utilizes a uniquely technical and process-driven approach to SEO that has helped scale many businesses across sectors, from SMEs to multi-national corporations. He specializes in innovative SEO tools and strategies, focusing on advanced keyword research, technical optimization, and opportunity si
With over 7 years of SEO experience, Niall utilizes a uniquely technical and process-driven approach to SEO that has helped scale many businesses across sectors, from SMEs to multi-national corporations. He specializes in innovative SEO tools and strategies, focusing on advanced keyword research, technical optimization, and opportunity sizing, ensuring that every strategy is data-driven and ROI-focused. Niall is based in Worcestershire, United Kingdom.
JULIA KOZAK, ECOMMERCE
NIALL CULLEN, SEO LEAD
NIALL CULLEN, SEO LEAD
Julia is a talented ecommerce developer and designer. Known for her proactive approach and attention to detail, she excels at creating effective strategies for e-commerce platforms like Shopify. Julia is based in Poland.
CELESTE TAMMARIELLO, CREATIVE
NIALL CULLEN, SEO LEAD
LINSEY MAYS, ACCOUNT MANAGER
Celeste Tammariello is an award-winning artist and graphic designer with extensive experience in both freelance and corporate creative roles. She has served as a senior graphic designer at Paper City Magazine and creative operations manager at Francesca's, bringing over 15 years of expertise in brand identity, logo design, photography, an
Celeste Tammariello is an award-winning artist and graphic designer with extensive experience in both freelance and corporate creative roles. She has served as a senior graphic designer at Paper City Magazine and creative operations manager at Francesca's, bringing over 15 years of expertise in brand identity, logo design, photography, and illustration. Celeste’s work has been showcased in prominent galleries. She also runs a successful t-shirt brand, Stella Rose, and is an IMDB-accredited graphic designer for her work in the film industry. She is based in Austin,, Texas.
LINSEY MAYS, ACCOUNT MANAGER
NIALL CULLEN, SEO LEAD
LINSEY MAYS, ACCOUNT MANAGER
Linsey has over a decade of expertise in account management, leading client relations, and business operations. She specializes in optimizing customer success with a results-driven approach that combines operational efficiency with exceptional client engagement to deliver seamless project execution and cultivate lasting partnerships. Her
Linsey has over a decade of expertise in account management, leading client relations, and business operations. She specializes in optimizing customer success with a results-driven approach that combines operational efficiency with exceptional client engagement to deliver seamless project execution and cultivate lasting partnerships. Her commitment to excellence ensures meaningful results for clients. She is based in Austin, Texas.