thehouseof71
thehouseof71
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More than marketing consultants, We are your success partners

More than marketing consultants, We are your success partnersMore than marketing consultants, We are your success partnersMore than marketing consultants, We are your success partners

More than marketing consultants, We are your success partners

More than marketing consultants, We are your success partnersMore than marketing consultants, We are your success partnersMore than marketing consultants, We are your success partners

What We Do

At House of 71, we provide comprehensive marketing and ecommerce services designed to unlock brand potential and drive lasting growth. Key offerings include strategy development, brand management, digital execution, and end-to-end e-commerce (DTC and marketplace) management. 


We also specialize in driving global market expansion, marketing efficiency, and providing interim staffing and fractional CMO talent. With decades of experience, deep functional expertise, and cutting-edge technical acumen, we deliver fast, measurable results while minimizing costs and risks. 

Contact Us

Whether you are eager to achieve your business objectives or interested in becoming part of the team, let's start the conversation.

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About Us

Our Story

Ericka Rogers and Brad Vetter began collaborating over 20 years ago at Dell Technologies, where they led digital transformation and drove global online growth. Both went on to hold executive leadership roles—Ericka in digital marketing, brand, and campaign management, and Brad in DTC, marketplace, and retail growth. Their enduring friendship, shared vision, and complementary expertise laid the foundation for House of 71. 

Identifying a Need

As client-side marketing leaders, we experienced consulting and staffing challenges firsthand—from the high costs and delays of large firms to the limited impact of individual consultants. We also saw the growing difficulty in hiring and retaining talent with the skills needed for today’s complex marketing landscape. 

Our Purpose

We established House of 71 to help businesses thrive and achieve enduring success without the high costs and limitations of traditional staffing and consulting. With flexible engagement models, we maximize efficiency, agility, and impact—bridging gaps in today’s complex landscape while minimizing costs and mitigating risks. 

Services

Marketing

Marketing

Marketing

Integrated strategy, brand management, and digital marketing, grounded in customer insight and data, to unlock brand potential and growth.

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Ecommerce

Marketing

Marketing

Solutions to build, optimize, and scale direct-to-consumer (DTC) and marketplace (AMZ) online channels. 

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Specialties

Global Expansion

Interim Talent & Leadership

Interim Talent & Leadership

With 20+ years of international marketing experience and resources in the U.S. and Europe, we localize strategies for successful market entry and growth. 

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Interim Talent & Leadership

Interim Talent & Leadership

Interim Talent & Leadership

On-demand interim staffing and fractional leadership to guide strategy, build teams, and drive transformation—delivering results without the commitment of a full-time hire. 

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Marketing Efficiency

Interim Talent & Leadership

Marketing Efficiency

We streamline processes, optimize resource allocation, enhance technology utilization, and improve reporting and analytics to boost efficiency, performance, and ROI. 

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Why House of 71

Insights Driven

Accelerated Results

Tailored Solutions

We combine creativity with data-driven, customer-focused insights across every recommendation for maximum lasting impact. 

Tailored Solutions

Accelerated Results

Tailored Solutions

We conduct in-depth analysis to understand your business and match the right expertise and solutions to your specific needs.

Accelerated Results

Accelerated Results

Accelerated Results

Our bias for action, combined with depth of experience and expertise, gets you to your desired results faster. 

Flexible Pricing

Accelerated Results

Accelerated Results

Hourly, fixed-fee, retainer, and pay-for-performance options with no setup fees or long-term contracts. 

Integrity

Our Network

Our Network

Honesty, transparency, and accountability guide us. We build lasting client relationships based on trust and respect. 

Our Network

Our Network

Our Network

We leverage a network of industry experts, trusted partners, and leading-edge tools to ensure optimal results. 

Agility

Our Network

Agility

Experienced and flexible—big enough for impactful global work, agile enough for seamless collaboration with efficient results.

Brands We've Worked With

Copyright: 2023 House of 71, All Rights Reserved. 

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